George A. Fierheller
B.A., LL.D.
Founder, Systems Dimensions Limited
Founding CEO, Cantel Inc.
Former Vice chairman, Rogers Communications Inc.
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of Fame
George Fierheller, a 1998 inductee into the Industry Builder
Wing of the C.I.P.A. Hall of Fame, is a tireless advocate for the information
technology industry in Canada and has been one of its most active builders
for 40 years.
Fierheller's career was launched even before people began using computers
in Canada. He joined IBM's sales division in Toronto as a sales trainee
in 1955, just after graduating from the University of Toronto with an
honours degree in political science and economics, and before IBM had
brought its first commercial computer to Canada. That was the IBM 650,
for which Fierheller was given sales responsibility. Later he sold the
giant IBM 704, used to design the Avro Arrow, and the IBM 705, bought
by the Dominion Bureau of Statistics for conducting the 1961Canadian
census, the first time a computer had been used for that purpose.
Managing IBM's federal government business in the 1960s, Fierheller
sold a giant System/360 model 65 computer to the Central Data Processing
Service Bureau (CEPSB), which the government had set up to serve its
departments. Sitting one day in the Colonel By Lounge in the Chateau
Laurier, Fierheller and two colleagues, John Russell and Guy Morton,
decided they could do a better job at running a service bureau than
the government could. They left IBM in 1968 to establish Systems Dimensions
Limited, with Fierheller as president.
"We had absolutely nothing," he recalls, "but we sold the government
on the idea of using a commercial service and closing CEPSB. We raised
$17.5 million through a public offering, which was huge for a concept
company. We bought 4.5 acres of land and designed and built a beautiful
building, which still stands.
"The computer took two floors of the building. It was a System/360
model 85, the largest IBM machine at that time. I remember Bill Moore,
then IBM Canada president, saying he thought I had brought more business
to IBM after I left than I had when I was there!"
Systems Dimensions grew internationally until it merged in 1978 with
Datacrown. Fierheller was then invited to become president of Premier
Cablesystems Ltd. in Vancouver. In 1980 that company merged with another
owned by Fierheller's former fraternity brother, Ted Rogers. The merger
made Rogers Cablesystems Inc. one of the world's largest cable TV companies.
Fierheller became chairman of subsidiary Canadian Cablesystems Ltd.
and president of Rogers Cable TV - British Columbia Ltd. Fierheller
and Rogers then put together a consortium to pursue a national licence
for a mobile cellular telephone service. When they won the licence in
December 1983, Fierheller became president and CEO of Cantel Inc. and
set about building a telephone company from scratch. It became the largest
cellular company in the country.
"I enjoy creating new things," Fierheller says. "I'm still having
fun at it. If you don't enjoy what you're doing you probably won't do
much of a job at it.
"SDL and Cantel fed a lot of other companies. SHL Systemhouse was
a spinoff from SDL. I have found it interesting and a great source of
satisfaction to see this proliferation of companies all across Canada
founded by people who used to be with companies that I started."
Fierheller retired from Cantel in 1993 and became Vice Chairman of
Rogers Cablesystems, from which he retired in 1998. He is still active
in many ways. He is president of Four Halls Inc., a Toronto investment
and consulting company. He is chairman of the Greater Toronto Marketing
Alliance and a board member of several companies: Teleglobe Inc.; Sierra
Systems Group Inc.; Nexsys Comtech Inc. of Waterloo, Ont., which is
developing a product for remote meter reading; TÈlÈsystem International
Wireless Inc. of Montreal, which sells and installs wireless communications
internationally.
Fierheller was formerly president of the Toronto Board of Trade, chair
of the Information Technology Association of Canada, president of the
Canadian Information Processing Society and a founder and chair of SMART
Toronto. He holds an honorary bachelor of laws from Concordia University
and in 1996 received the Award of Excellence from the Canadian Wireless
Communications Association.
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