Microsoft and Yahoo! join Google in recognition of CIPA high standards for safe dispensing of prescription drugs via the Internet
Winnipeg, Manitoba, June 7, 2010 – Microsoft and Yahoo! have joined Google in naming the Canadian International Pharmacy Association (CIPA) as the official verifier for all online pharmacies selling prescription drugs in Canada.
With this announcement, all websites that sell, or facilitate the sale, of prescription drugs will be required to meet CIPA’s stringent safety protocols at every stage of the dispensing process. This new policy takes effect immediately for Microsoft and Yahoo!; it has been in effect since March 1, 2010 for online pharmaceutical advertising on Google.ca.
Founded in 2002, CIPA is a Canadian association of licensed, retail pharmacies that sell prescription drugs made by the leading name-brand manufacturers. CIPA member pharmacies have filled more than one million prescriptions a year, with a 100 percent perfect safety record.
“CIPA has a perfect safety record in filling prescriptions via the Internet to Canadians and Americans. We’re pleased that Microsoft and Yahoo! have now joined Google in recognizing our high standards, and using CIPA to distinguish between legitimate, safe online pharmacies and ‘rogue’ operations,” said CIPA General Manager Tim Smith.
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