CIPA and High Road Communications Building on PR Success

	For More Information: Contact: norm.kirkpatrick@cipa.com (905) 952 0778

Canada's renowned IT innovation awards program gained greater visibility in 2005 thanks to High Road's PR efforts

TORONTO - October 23, 2006 - The Canadian Information Productivity Awards (CIPA) is continuing its public relations partnership with High Road Communications for another year, thanks to the outstanding results High Road achieved in helping the organization meet its PR objectives during a year-long agency-of-record agreement in 2005.

"High Road worked with us all last year, providing PR expertise and strategic advice to help increase the national profile and visibility of the CIPA awards, and also to promote our winners by telling their innovation story to a wider Canadian audience," said Norm Kirkpatrick, President and CEO of CIPA.

CIPA has been championing the value of proactive corporate IT investment since 1992. The organization sees its role as an unbiased reporter of IT achievement among Canadian companies and public sector organizations. To recognize its award winners, CIPA hosts an annual Gala Dinner every November.

"High Road as a company is passionate about technology, so we are thrilled to continue our relationship with CIPA," said Martin Hofmann, senior vice president, High Road Communications. "The new campaign will build on last year's success, and publicly celebrate the people and best practices helping to increase productivity and collaboration within organizations across Canada."

About the Canadian Informational Productivity Awards (CIPA)

CIPA is Canada's oldest and largest awards program in the field of information technology and the premier showcase for Canadian IT and innovation. It is supported by Managing Sponsor CGI Group Inc. and leading industry technology companies and associations.

The mission of CIPA is to recognize and celebrate excellence that fosters innovation and enhanced global competitiveness in Canada. This is achieved through recognizing organizations that have successfully developed and implemented innovative IT-based projects in the areas of customer care, operations and efficiency, organizational transformation and innovation that achieve significant productivity gains for their organizations. Web site: www.cipa.com

About High Road Communications Inc.

High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies across North America from offices in Toronto, Ottawa, Montreal and Vancouver. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit www.highroad.com.

For more information, contact:

Norm Kirkpatrick
President & CEO, Canadian Information Productivity Awards
Tel: 905-695-6590
norm.kirkpatrick@cipa.com

Martin Hofmann
Senior Vice President
High Road Communications
Tel: (416) 644-2257
mhoffmann@highroad.com